From the Editor: It’s the same Business Weekly with a different presentation [Column] – Reading Eagle


Recommended by Dikshit Aryal, Published on April 7th, 2020

One lesson I've learned in my career is that when you are producing content for an audience, abrupt change is usually not appreciated.

If you decide that a feature that has been on a particular page for years needs to move further back in the section because it opens up needed space, it pays to take a moment and think about it. Be prepared for irate readers accusing you of discontinuing that feature, even though it is still being run and it is just a turn-of-the-page away. That was a lesson I learned the hard way several years ago.

You will notice that for the first time in its eight years, Business Weeklyis not running as a pull-out special section in Tuesday's Reading Eagle. Instead, it has been incorporated into the regular paper.

This is part of right-sizing the paper during the coronavirus pandemic. Other popular pull-out features, including Berks Country, have also been made part of the regular paper, too.

You will notice that several regular features will remain. The cover story, appropriately, is how some businesses are pivoting during the pandemic, such as exterminator Rentokil, which is adding disinfecting services in addition to eradicating ants and mice.

Our regular columnists will also continued to be featured. In this issue, Business Weekly has its monthly contributions from Joni Naugle, Dave Taylor and the TriCounty Area Chamber of Commerce. Promotions and new hires will also be continued to be noted in Newsmakers.

The only thing you might notice that is missing is the weekly Biz Notes, which has been suspended. Hopefully, we will be able to bring it back when things get back to normal.

Thank you for sticking with us.

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From the Editor: It's the same Business Weekly with a different presentation [Column] - Reading Eagle

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